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An eco-friendly update!

Earth lovers, we have some exciting news: in 2020, we’re starting a transition towards more sustainable packaging! In the past few years, we’ve been working hard to cut back on our plastic waste, and we’re now ready for the next step: new bottles made with 25% PCR (post-consumer recycled) plastic, allowing us to stay in line with strict food safety regulations, all while doing our part to reduce our environmental impact.


What are PCR plastics?

PCR stands for Post-Consumer Recycled plastic. That means plastic that’s been used by consumers (that’s you!), collected, sorted and recycled into something brand new! With PCR, discarded plastics can be re-purposed instead of creating more waste. 

Let’s take a closer look at how this cycle works:

How is it made? Infographic

  1. Bottles and other recyclable plastic containers are collected curbside from neighbourhoods just like yours! They’re transported to local recycling facilities and sorted between food safe and non-food contact materials.
  2. The food safe plastics are ground into flakes, melted and turned into pellets. To make sure they’re free from contaminants, the pellets are cleaned using a special, chemical-free process.
  3. The pellets are now ready to be turned into something new!
  4. PCR bottles are also recyclable! When you’re done, don’t forget to put them in the recycling bin.


How does this switch help the environment?

Less plastic in our oceans

Plastic takes a long, long time to decompose. As a result, most discarded plastic ends up as litter, landfill waste or polluting our oceans. The Oceanic Society points to plastic pollution as one of the greatest threats to ocean health worldwide.

Recycling is one of the best ways to help keep plastic out of the ocean! PCR bottles help reduce the amount of new plastic being produced and put into circulation. They are also recyclable themselves.


Lower carbon footprint

When “virgin” plastic bottles are manufactured, greenhouse gases are also created as a byproduct. Greenhouse gases play a major role in climate change, with consequences to communities and wildlife worldwide.

Using less virgin plastic in our packaging helps us cut back on our greenhouse gases! With PCR bottles, we are able to reduce emissions in the bottle manufacturing process by 78%.


Saving our natural resources

Making plastic from scratch uses up a lot of resources, including energy. Many of them are non-renewable: there’s a limited supply available, which can’t be replenished naturally. 

Recycled plastics help reduce the consumption of resources like oil, the raw material virgin plastic comes from, but that is not all. By using 25% less virgin plastic in our bottles, we are reducing the amount of energy used in the bottle manufacturing process by a whopping 90%! 


What’s next?

Onwards and upwards is the only way! Our goal is to switch our entire bottle inventory to PCR bottles by 2025. We are also constantly looking for packaging innovations that can help us be more efficient and sustainable. We hope you follow along as we go through this journey! We are happy to answer your questions and hear your feedback on Facebook, Instagram, or via email.